Bihr catalogue (2025): How to order as an individual?

This is the number one frustration of motorcyclists: you have identified a specific reference in the huge catalogue Bihr (tyres, engine parts, equipment), but on Bihr.eu, there is no “Add to cart” button.

This is normal: Bihr is a B2B wholesaler which only sells to professionals. But good news: Whether you are looking for a Tecnium piston kit, a Troy Lee Designs outfit, an Oakley mask, or a simple oil filter, you do not need to go to a dealership. Here are the Official Partner Sites which give access to the entire Bihr stock for individuals.

1. For Equipment (Troy Lee, Sidi, Fly Racing, etc.)

This is the great novelty 2025: Bihr has become the exclusive distributor of legendary brands. If you are looking for:

• Troy Lee Designs (TLD): The most stylish outfits and helmets on the plateau (distributed by Bihr since March 2025).
• Sidi: The Italian reference of the boot (Crossfire, Atojo).
• Fly Racing & Oakley: American outfits and essential masks.
• Bell & Arai: High-end helmets.

For these Premium brands, the largest stock (and promotions) is at the web giant:

2. For Mechanics (ProTaper, Tecnium)

This is Bihr’s historic core business. To prepare your cockpit or engine, this is where it happens:

• ProTaper: Handles, handles and controls (Distributed by Bihr).
• Tecnium: Pistons, rods, brake pads (Clean brand Bihr).
• Consumables: Filters Twin Air, Hiflofiltro, Candles NGK.

For these technical parts, we recommend the spare part specialist who has the compatible search engine:

3. The Giants of the Network (Speedway, Maxxess...)

If you prefer brands that also have physical stores near you (to try your Sidi boots or your TLD helmet), these actors are major partners of Bihr.

They have the entire Consumers catalogue and the latest Cross/Enduro collections.

Why does everything go through Bihr?

Founded in 1975, the Alsatian company has become the European retail giant. When you order a ProTaper handlebar or Sidi boots from your garage, he orders them himself from Bihr.

By going through the partner sites above, you directly access the central Bihr stock, often with free delivery and web rates.

⁇ Summary: Where to order?

• Troy Lee Designs, Sidi, Fly? Direction Motoblouz.
• ProTaper, Tecnium, Parts? Direction La Bécanerie.
• The store network? Speedway, Maxxess or Moto Axxe.