Husqvarna vendu à Pierer Industrie AG

  • Publié dans Produits

Husqvarana KTMHusqvarna Motorcycle devient AutrichienHier des rumeurs faisaient état du rachat par KTM de la marque Husqvarna, ces rumeurs étaient fondées mais inexates car ce n'est pas KTM qui rachète HVA . Le communiqué officiel de BMW (BMW qui possède la marque Husqvanra) veint d'être publié et c'est donc officiel BMW vend Husqvarna Motorcycle à Pierer Industrie AG.

Pierer Industrie AG est une entreprise Autrichienne qui appartient Mr Stefan Pierer et par ailleur est aussi le CEO (directeur général) de KTM Sportmotorcycle AG. Donc ce n'est pas directement KTM qui  rachète Husqvarna mais c'est quand même un rapprochement sensible entre KTM/Husaberg et HVA . 
Dans les prochaines semaines cette acquisition devra être validée par l'Union Européenne qui notamment veillera à faire appliquer la loi "ainti-trust" le cas échéant. 
Reste maintenant à savoir ce que Stefan Pierer va décider de faire avec Husqvarna .

 

voici le communique officiel de BMW

Strategic realignment at BMW Motorrad

31.01.2013

Sale of Husqvarna Motorcycles to Pierer Industrie AG

Munich. The BMW Group is realigning its BMW Motorrad business. In the context of changing motorcycle markets, demographic trends and increasing environmental demands, BMW Motorrad will expand its product offering to exploit future growth potential. The focus of the realignment will be on urban mobility and e-mobility. By restructuring the segment, the BMW Group will concentrate on expanding and utilising the resources of the BMW Motorrad brand. Therefore the BMW Group signed a purchase agreement with Pierer Industrie AG (Austria) for the acquisition of Husqvarna Motorcycles. The acquisition will proceed subject to approval by anti-trust authorities. Both companies have agreed not to disclose the purchase price.

Expanded offering for urban mobility and e-mobility

BMW Motorrad achieved a new sales record in 2012. With the realignment of its motorcycle business, BMW Motorrad aims to maintain profitable and sustainable growth over the coming years. Its current core business consists exclusively of premium vehicles in the categories "Tourer", "Enduro", "Sport", "Roadster" and "Maxi-Scooter" from 650 to 1600 cc. BMW Motorrad entered the urban mobility segment for the first time in 2012 with the C 650 GT and C 600 Sport maxi-scooters. The next step in the expansion of the product line-up in this segment will be the series launch of the "C evolution" electric scooter in 2014. Further innovative vehicle concepts are also under consideration. Drive trains will include both environmentally-friendly combustion engines and pure electric drives. This move by BMW Motorrad reflects the BMW Group's overall focus on early identification of trends, such as megacities and traffic density, as well as environmental issues. Corresponding products and services are already available for the Automobile segment.

Continuation of product offensive

In addition to the expansion in the field of urban mobility, core segments from the 650 single-cylinder entry-level bike to the 6-cylinder luxury tourer will also be selectively expanded.